B2B Social Media Strategist

Job Locations US-TX-Dallas | US-DC-Washington, DC | US-CA-Los Angeles | US-CA-San Francisco
ID
2021-4657
Position Function
Social/Digital
Job Classification
Full Time

Overview

Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. Social data is no longer only for informing social media departments.  We help arm entire organizations with timely intelligence and strategy they need to move in the right direction.

 

We believe a diverse team brings a wider range of personal and professional experiences and perspectives, and we recognize that diversity and inclusion benefits our agency, our clients, and the communities in which we work and live. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, and individuals with disabilities.

 

Learn more about Methods+Mastery and how we view the world here. 

 

Position Overview

 

We are seeking an experienced B2B Social Strategist to lead development of social media marketing strategies across our base of clients. In particular, you’ll work with Fortune 50 brands in the consumer and enterprise tech space. In close collaboration with our global Methods+Mastery team, you’ll be a partner to our brainy marketing clients at companies based in the US and EMEA.

 

Our ideal candidate is passionate about social, data and analytics, and has an innate curiosity and the desire to find out "why?” M+M champions strategic planning that employs data and insights to drive creativity and results, helping our clients make better, faster decisions, and achieve their business goals. The Social Strategist will be responsible for working closely with our analysts, planners and creatives to translate insights into action. This role is critical to developing impactful marketing strategies and bringing those strategies to life through highly engaging creative content in social.

Responsibilities

  • Plan, develop and manage effective social media strategies focused on B2B audiences; act as the day-to-day program lead on social strategy-heavy projects while working closely with our Client Experience Leads.
  • Plan and provide social media, content and engagement strategies focused on a brand’s executives, senior leaders, and/or subject matter experts. Provide onboarding and training counsel and develop materials to ensure the executives and leaders will be successful. 
  • Plan and provide program strategy, tactical planning and onboarding/training for a brand’s employee advocacy programs. Act as the day-to-day program lead on programs involving employee advocacy via social media. 
  • Provide regular strategic counsel directly with senior clients and to our M+M colleagues. 
  • Work collaboratively with a team of creative and content strategists, planners, data analysts and creative designers. 
  • Work closely with our analytics team to guide research briefs that will inform smart social strategies, and input on measurement frameworks that measure their efficacy. 
  • Develop creative briefs to translate social strategy into creative campaigns, working closely with the creative team throughout the creative process to keep the team tracking against strategy. 
  • Own direct relationships with key social platforms, particularly LinkedIn, Twitter and Reddit. Stay up to date on platform changes, new offerings, best practices, and competitive case studies and provide unique POV and recommendations for our clients. 
  • Build new business with existing and new clients by collaborating with the M+M team on new business pitches and proposals, and consistently putting innovative ideas and approaches forward to our clients.
  • Support development of the agency’s go to market materials for our B2B social media marketing offering, building best practices and working with senior leadership to bolster our service offering, products, marketing, etc.
  • Contribute to Methods+Mastery’s culture of innovation, curiosity and respect for different backgrounds and perspectives. 

Qualifications

  • A minimum of five years’ experience planning and developing social media, content, social executive, employee advocacy, amplification, and influencer strategies and programs, particularly in their application to B2B marketing programs.
  • Experience in a client-facing strategy or strategic advisor role, preferably in an advertising, social or digital marketing agency. 
  • Proven success in a client-facing role with management responsibilities (project, account, people, budget).
  • Experience with and an understanding of the digital advertising, enterprise tech, cloud and/or SaaS B2B tech space, including sector trends and audience decision-making needs.
  • Deep knowledge of social media platforms – particularly LinkedIn and Twitter, but also YouTube, Facebook, Instagram, Pinterest, TikTok etc.
  • Experience utilizing research and analytics to develop social media campaign strategy and/or content strategy based on insights. Comfort in finding the meaning in data and presenting data-driven strategy.
  • Strong ability to facilitate discussion, collaboration, and consultation with internal and external stakeholders. 
  • Strong oral and written communications – you can articulate ideas well and present smart strategies with passion.
  • Attention to detail with strong project management and prioritization skills; ability to manage ad-hoc requests in tandem with ongoing projects using Agile and Scrum-based project management principles.
  • Collaborative attitude, strong work ethic, and the ability to thrive and excel in a challenging fast-paced environment
  • Willingness to work flexibly to meet deadlines and collaborate with colleagues in different time zones.

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